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CLASSIFIED UPDATE

Volume 1 Issue 8
June 7, 1999



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C O N T E N T S
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1. My #1 (Best Pulling) Free Classified Site!
2. What's New?
3. MAKING MONEY: Putting your Promotions on Auto-Pilot
4. Guest Article: Creating a Successful Web Site
5. The Classifieds

Classified Club Update! is mailed out once a month to both
members and non members of the Online Classified Club.
It covers an in-depth look into what's working and what's not
in the ever changing field of web site marketing and promotion.
Each month we feature insider tactics, guest articles, and
"know how" to get you the traffic and business you need now.

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My #1 (Best Pulling) Free Classified Site!
By Joe Bellshaw

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Recently I've been testing several of my ads in a number of different free classified sites. To get straight to the point, I've found no better pulling site than the kind folks at YAHOO! Classifieds.

While they do limit your ads to one per month per category, your ad will stay on their server for 60 days. I noticed significant traffic within the first few days of placing my ads. In fact, I received over $400 in business in the first two days from one ad!

Yahoo! has recently added a new feature called "batch feed" ads, where users may upload 100 or more ads in one shot! Unfortunately this is only in it's testing stage, and is only available for the following test categories:

-Autos & Motorcycles
-Employment
-Real Estate - Residential
-Rentals

If these categories work for your business, and you're interested in "batch submissions" you might want to take a look at:
http://classifieds.yahoo.com/instructions/

If you need to post in other categories, I am currently talking with Yahoo! and hope to be adding additional categories soon.

This is how it would work
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We will maintain a database on the Classified Club's (member) server where you could post your (unlimited) ads. Then, once a week we would upload these ads to the Yahoo! server. We would then continue to upload these ads every month. This is a powerful concept, and a great way to keep your ads 'fresh' and totally automated! I'll definitely keep you posted on this.

In the mean time, I strongly recommend posting your ad on Yahoo!

How to Post Ads
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To post ads to Yahoo! Classifieds, all you need to do is register with them. The service is completely free to use. Note: Ads can only be posted to US cities and states. ( You can still post ads even if you live outside the US)

Go to http://classifieds.yahoo.com Click on Submit Ads at the top of the page. If you're already registered with them, you will see a list of categories to choose from. If you are not already registered with them click on Create an Account and fill out the registration form. After you've registered, you can choose the category for the type of ad you want to submit. Fill out the form for the ad and click Submit Ad. They will confirm a page of how your ad will appear. If you need to edit, Click the Edit Ads link under the banner to edit or delete the ad. Your ad should appear on their site within 48 hours and will appear for 60 days. You can edit it at anytime before it shows up.

How can I put my ads in many places at once?


YAHOO! will automatically sort to state and metropolitan area of the zip (U.S. postal) code. To do several postings, you will have to submit the ad to different zip codes. (You will only need to use one zip code per State.) Yahoo! Classifieds can only post ads to US Zip Codes. From the Classifieds homepage (http://classifieds.yahoo.com), you will see a list of States and Metropolitan areas. For those of you OUTSIDE THE USA, you can use any US zip code like this one (90068). The zip code in your ad determines in which of these areas your ad will appear. Only one zip code is necessary to make your ad appear in the entire state.

HINT: When entering a State zip code, use one from a larger state, like 90068 for Los Angeles California as California has a much greater audience than Bristol County, Rhode Island. So even if you live in Rhode Island, you don't have to use your real zip code.

Additional information on how to place an ad with Yahoo! can be found here: http://help.yahoo.com/help/class/class-04.html

In addition, Yahoo! announced last week they are partnering with Comstock Net Services Inc. to integrate real estate listings into their existing classified ad service. If your selling, or renting real estate, this new section is a must for you!

Happy posting!

 

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WHAT'S NEW?
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MAKING MONEY - Putting your Promotions on Auto-Pilot
By Joe Bellshaw

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In this section of the newsletter I like to cover a company or product that has truly helped me in automating my online business. This months winner has got to go to CareerPro!

Also know as AUTOLINK, this firm has recently introduced a new concept in automatically placing your ads into thousands of
FFA (Free for All) web sites. You've probably seen the scripts that post your link/ad to hundreds of FFA sites with one click, yes, even we offer this service, free of charge in our members area.

The "one-two-three punch" that autolink has just introduced is this:

1. Autolink will now post your ad into hundreds of FFA sites with one click! (Pretty cool, but not thrilling)

2. There is a small box on the submission form, and if you click on it, AUTOLINK will automatically post your ad over and over again -- 3 times every week. You don't even have to go to their site to run your submission, it's all done for you -- automatically, 3 times a week!

3. AUTOLINK is now FREE for 30 days, and you can renew your free membership every month! While it's not a full featured membership, FREE Members are able to submit 5 URLs daily to over 300 FFA pages. FREE Memberships last 1 month and may be renewed indefinitely. In addition, AUTOLINK will now give you your very own FFA page. Simply copy a few lines of code to your website, and whammo!, you've got yourself your own FFA site. No scripts to install or programming required.

What can a Free For All site do for you?
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When people come to your site you can allow them to place their link on your website. This generates repeat traffic as people will return again and again to post for free.

In return, you capture their email address and email them a confirmation/thank you for visiting your site and posting their link. That's the key! Every time someone posts to your FFA page, you get to email them your own message!

In addition, you can edit your confirmation message to say what ever you'd like to say. You can invite them to post again, or include a brief sales message or opportunity of your own. It's entirely up to you.

The best thing about operating an FFA page is that it's completely automated! In no time flat you will be emailing hundreds of spam free confirmations every day -- with your advertising message on every one of them.

To sign up for a FREE AUTOLINK membership, visit:
http://www.career-pro.com/autolink/index.cgi?xbellsha

 

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Guest Article:
Creating a Successful Web Site
By Brian Welch
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In order to succeed on the Internet you need to be offering a good
product, have good ads, and a good web site. Without one of these
things your business will never grow to it's full potential. In this
article, we will be discussing your web site and how you can improve
it. I am assuming that you already know how to create a site or you
know someone that can. If you do not have any idea on how to do this, then please send me an e-mail and I will do my best to help you out.

You can have the greatest ads in the world with a dynamite product to
back them up but if your web site can not close the sale, every
advertising dollar you spend is being wasted. If you can not create the site yourself than hire someone who can. It is a valuable investment and it is not something to skimp on.

When designing your site there are a few important things to keep in
mind.

Keep it simple, one of the biggest mistakes that a new designer will
make is to overload it with sounds, noises and special effects because they think it looks cool. Your site needs to look good and load fast. Most netizens are an impatient lot and don't want to wait forever for your site to load.

With that said your site should be very pleasing to look at and very
easy to navigate. Don't make it hard for people to find what you have to offer. Stay away from bright colors or hard to read fonts.

Content is King! I am amazed at the amount of sites that are submitted to our search engine that are nothing but a list of banners for affiliate programs they belong to. If you are not willing to put some time into your web site, how can you ever expect to succeed. Who is going to trust a business that put a total of 5 minutes into their web site. Create a site of value to people and they will come back.

Get your own domain name. There are many reasons that you should host your site with a professional company and invest in your own domain name. One of the most obvious reasons; it's easy to remember and helps to brand your image. Secondly, it ads a level of trust and integrity to your site. Why should I do business with you, if you are not willing to spend $35.00 a year on a domain name. Free hosts are fine for personal pages but they portray a very unprofessional image to potential customers.

Put customer testimonials on your site, they can dramatically increase your hits to sales ratio. They give your visitors confidence and it gives your product some integrity.

Spend time learning how to write copy that sells. Copy writing is a
discipline in and of itself. Knowing which words and phrases will
excite your customer about your product and the ones that will turn them away is very important.

These are but a few things you can do to help create a professional
image on the web.

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Brian Welch is the owner of the BizBot search engine, a search
engine specifically for web sites trying to do business online.
From Internet Marketing to Webmaster Resources, you will find
it here. Add your free listing today at http://www.bizbot.net
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We'll folks, that's it for this issue. As always...
I truly appreciate your support.

 

Sincerely,

Joe Bellshaw, Director
The Online Classified Club
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Thousands of Sites to place your Free Classified Ad...
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You can sign for instant access, 24 hours a day at:
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