The Classified Club Newsletter

T H E  C L A S S I F I E D  U P D A T E
January 29, 2002  Volume 2  Issue 1  26,374 Subscribers

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  1. EDITORIAL: Who Wrote that Horrible Headline?
    -- by Joe Bellshaw
  2. NET FACTS
  3. GUEST ARTICLE: Write for Success!
    -- by by Joe Bellshaw
  4. NEW TOOL OF THE MONTH
  5. THE CLASSIFIEDS

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1. EDITORIAL: Who Wrote that Horrible Headline? -- by Joe Bellshaw

It's still happening. Everywhere I look, I see the same old junk
out there! Ad upon ad all using junk headlines.

I see it day in and out. Thousands of ads, all JUNK!
Do these people really expect others to click on an ad that says
"Welcome to my website" ?

Why am I so pissed?

Because these people will never make a dime. They have no clue how
to write a headline or an ad that will pull in any response at all.
Maybe I shouldn't care so much?? But, I do. After all, I'm in the
business in helping people to succeed.

It's not just classified ads, The same is true for search engine's,
FFA's, and eZines.

I'm stunned when I see the title of a website, "Joe's Website".

Yes, it's true, people are doing this. I know, I see it everyday,
and I'm shocked, and I just have to speak up about it!

Take a look at this, these are some of the site
"titles" and "headlines" that classifiedclub.com members and
others, are submitting to search engines everyday.

Are you ready?, this is scary!

"Janet's website"
"Net Business Solutions"
"Work From Home"
"MAKE BIG MONEY"
"Welcome to the revolution"

Can you believe this? Would you ever in your life click on one
of these? Whether it's a classified ad, or the result of a search
engine search, these are downright dogs!

These are just a few of the thousands of ads being placed daily.

For these types of ads, I can only say one thing:
People, get a clue!

I'm sorry, I just don't know how else to say it.
If you want traffic, you've GOT TO do better than this.

<side note>
If your an active classified club member, login there, and use the
HOT HEADLINES list of 1000 HOT HEADLINES for help!

If you want traffic from a search engine, then write a compelling
"Site Title", then submit to search engines. Give people a
reason to click. Your "Site Title" is what typically show's up
on the results of a search.

When someone goes to a search engine, enters a search term, then
gets back 2 million pages of results, you can bet your bottom
dollar they WONT click on "Welcome to my site"!

Here's the fix. Go test yourself. Do a search on something, and
then see which one YOU click on. I guarantee it will be the one
with an "enticing" title and headline.

Adjust your site title, adjust your ad headlines, re-submit,
tweak, and test the best one's. The winners on the internet
learned this long ago.

Now it's up to you.

There is no magic button to press that will send thousands of
vistors to your site. The entire internet is made up of words and
text--that's all it is.

Master these words, and the net can be yours.

2. NET FACTS:

Net Facts

 

- Opt-in news finds that 54.2% of advertisers used HTML e-mail to
market during the 2001 holiday. IMT Strategies reports that as of
September 2001, 57% of marketing e-mail received by net users was
in HTML format.
http://www.emarketer.com/estatnews/estats/email_marketing/20020128_opt.html

- In November '01, 60 percent of online consumer sales originated
from "at-work" PCs. http://zdnet.com.com/2100-1106-801158.html

- According to Computer Industry Almanac, by 2002 there will be
165 million online users in US. Over 765 million are projected
by year-end 2005. http://www.commerce.net/research/stats/wwstats.html

- By 2005, 68% of online users will be outside of North America
http://www.commerce.net/research/stats/

- Shipping fees are a large business expense, but the e-tailing
group found that in Q4 2001, 4% of US retail websites offered
unconditional free shipping and 30% offered conditional free shipping.
http://www.emarketer.com/Feeds/NumbersInTheNews/Story02.html

- Although advertising in print, TV and radio will remain relatively
flat over the next few years, GartnerG2 predicts that the US e-ad market
will grow from $7.9 billion in 2001 to $18.8 billion by 2005.
http://www.emarketer.com/Feeds/NumbersInTheNews/Story05.html

 

Write for Success! -- By Joe Bellshaw

Whether you are a professional writer or write simply for your business and personal needs, the purpose of writing is
always to elicit a response from your audience. That response could be a check from a publisher or an ezine
subscription from a website visitor, but whatever it is, the goal is the same.

Get them to read your writing and do what you want them to do.

That's why, when I came across a website with information on dressing for success while surfing the web recently, it
occurred to me how much of this information can be applied to writing.

That phrase -- Dress for Success -- has been around for so many years that it's become almost a cliché.
Yet, the principles of dressing professionally still apply to the corporate world today. Some of those principles can
be applied to writing, as well.

The goal in dressing for success is to "put your best foot forward"... to leave people with the right impression of
you, and to instill in them the confidence that you are able to do what you say, when you say, and to the best of your
abilities. The idea is to get people to respond favorably toward you.

Isn't your goal in writing the same? You write because you want people to trust you, to have confidence in you and to
respond favorably toward you. Whatever you write, you want to leave your reader with the right impression. Whether you
write for pay, to educate your audience, or to get someone to buy what you have to sell, the goal is to be perceived as
successful, professional and trustworthy.

So, how can you accomplish this?

1. Start with the basics.

Just as a good wardrobe starts with basic pieces such as a wool blazer, skirt and slacks, good writing starts with the
basics of good grammar, punctuation and spelling. These are the foundation of your writing skills.

2. Make sure your pieces fit well and are the best quality you can afford.

Poor-fitting clothes leave an impression of sloppiness, laziness, and a lack of professionalism. Poorly-chosen words
leave the same impression. Take the time to select the right words for the job and to get your message across in the most
readable manner possible. Make your writing the best it can be. Your readers will notice the difference.

3. Expand your wardrobe over time.

Just as you continue to add pieces to your wardrobe, continue to add to your writing skills. Read a book on
writing well. Take a course. Start a journal. Continue to improve your skills.

4. Add quality accessories.

A colorful scarf or a well-made brooch can dress up a plain suit, making it more lively and attractive. Quality
sentences and well-written phrases make your writing more pleasing and enjoyable, as well.

5. As your wardrobe grows, add more original, quality pieces.

When you begin to create a successful wardrobe, you start by acquiring the basic, necessary pieces to look mature and
successful. Unless you're independently wealthy, you don't start out with a fully complete wardrobe. You build it over
time, adding a little here, a little there, until you have created a good foundation that will serve you well in most
every situation.

Beginning to write is much the same. Unless you're a "born" writer -- and few of us are! -- you don't start out as a
professional. You develop your writing wardrobe over time by increasing your knowledge, improving your vocabulary, and
learning to apply new skills, until you realize one day that people have begun to perceive you as a professional who has
the ability to handle most any writing situation.

Dressing for success gives you confidence in yourself -- when you look professional and confident, people respond
favorably to you.

The same is true of writing for success... and it pays off in the form of more sales, more assignments and more
positive feedback from your readers.

 


 
 

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- The methods I use to boost response by as much as 1200%
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The C L A S S I F I E D S
 

The Classifieds


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We'll folks, that's it for this issue. As always... I truly appreciate your support. If you found this issue
informative, please take a moment and forward it to a friend or two.
 
 
Sincerely,
Joe Bellshaw, Editor
The Classified Update
 

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