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CLASSIFIED UPDATE
Volume 1 Issue 12
February 15, 2000
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C O N T E N T S
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1. GUEST ARTICLE: "Writing
Copy For Your Website - Tips and Tricks"
By: Corey Rudl
2. Hot-New-Free Resources
3. Cool Windows Short Cuts
4. Making Money: Get paid for giving away free email accounts
5. The Classifieds
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"Writing Copy For Your Website - Tips and Tricks"
By: Corey Rudl
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We see so many web sites that
are simply an online version of
a printed brochure. That's fine and dandy if people are calling
you up and asking for your sales brochure. You don't want
them to have to wait a week to get it, so by giving them your
website address, they can get the information immediately.
The problem is that an online brochure is not going to attract
any new business.
Designing your site to be just
a sales brochure is a real waste.
Unfortunately the internet is becoming littered with these
types of useless sites.
Generally speaking, when it
comes to writing copy for your
website there's one thing and one thing only that you have to
tell your visitor: "What's in it for me?". Every time
your visitor
comes to your website, they are asking one question... "What's
in it for me?" You have to make sure you answer that question
immediately… even when they are just scanning the page.
You can answer the question…
"What's in it for me?" in the
first line or the first few paragraphs… but you have to
bring
it out in bold, bring it out in headlines. And you have to
answer this on every page of your site.
Use bullets. I like using bullets
everywhere. By using bullets
you get people excited. It makes things very straight-forward,
and actually makes everything very clear and concise. You can
list off exactly what benefits they are going to get. And at
the
risk of repeating myself bullets should be totally about
benefits, benefits, benefits… NOT features, features, features.
In addition, it's critically
important that you know your
audience and who you are trying to attract. You need to
understand their relationship with the product, what their
needs and desires are and how you can get them to "want"
your product. You have to understand what kind of people
your clientele are, who they are, what they do, what kind of
mind set they have, what kind of education they have, how
old they are and exactly what their hot buttons are. You need
to know what they want to hear and what they want to learn
about. This will make a huge difference in how you sell your
product.
When I say "sell your
product" I have to tell you that people
don't want to be sold online. Don't try to "SELL" them
something, "HELP" them and then let them sell themselves.
Build credibility, build rapport with them, and give them heaps
of information in the process!
You can build rapport in a
multitude of ways… by telling them
a story, by giving them qualifications about you, showing
them great informative information, etc. After you have done
this, they will make up their own mind and buy from you. This
step is essential for online selling. People want to make their
own decisions, they don't want to be sold. So educate them
with good information and let them make their own buying
decisions.
In other words, if you "help"
them, you will "sell" them… and
they will then buy from you.
I'm going to back up a bit
and talk a little more about the
importance of understanding your prospects. If you have your
website all set up and you are aiming it at technical people,
you
will need to include all sorts of technical things. You'll use
techie talk and have pages full of all sorts of stats, numbers
and specs. Technical "geek speak"! However if the techies
and
computer people aren't the ones who are buying your product,
you are giving them the wrong information and are attacking
the wrong market.
If your buyers are ordinary
folk, you will need to explain your
product in layman's terms, simple easy to understand
language. You will need to show the benefits using glamour
words. If you are talking to moms, you will want to be soft and
considerate. If you are talking to business people, you want
to
be clean, to the point and professional. You will need a
different attitude for each and every type of client you are
talking to. That's why you have to know your audience before
you build your website.
When you build your website,
my main belief is… "talk to me
like I'm a twelve year old". I write my webpages so that
a
twelve year old can understand them. When I consult with
clients over the phone, I tell them to go over their website
and
make sure a twelve year old can find their way through it and
understand every single detail in the website.
Don't use big words unless
you absolutely have to… make it
simple to navigate.
Don't assume anything.
Make it simple, simple, simple
and really simple.
Don't get caught up in all
the hype, fancy graphics, and cool,
flashy things. Keep your site neat, clean and basic so that
people feel comfortable at your site.
When you are writing copy,
you don't want your visitors to be
thinking about what you are trying to say, you want them to be
absorbing and understanding the concepts as they are reading
it.
________________________________________________________________
Corey Rudl gets over 4 million visitors to his websites
yearly, does 5.2 million dollars in sales online each year
and personally makes hundreds of thousands of dollars.
Visit his site http://www.marketingtips.com/t.cgi/6018/
where he reveals all his unconventional tips, tricks and
techniques with examples so you can learn the fastest
ways to make money on the internet.
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HOT NEW RESOURCES
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COOL WINDOWS SHORT CUT
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- How many times have you wished
you could show someone else what's
happening on your desktop? Whether it's a an error message you're
trying to
- de-bug, or just a picture
of your dog spot. Windows 95/98 incorporates a nifty
- little tool which can create
an instant snapshot of the active window
- (or of the desktop) of your
PC. Just press Alt + Print Screen, then open
- Paint Shop (under Start /
Programs / Accessories) and press CTRL + V to
paste the image. Then save the image as any name you like.
- Want more cool tips? Review
last months issue at
- http://www.classifiedclub.com/archives.html
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Making Money: Get paid for giving away free email accounts
by Joe Bellshaw
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- I've recently come across
a new service from flycast (one of the largest
- ad agencies on the web) that
has recently launched a new
free email service that I know you and I can earn some extra
money with.
- What makes this free email
service so unique, is the fact that they
pay you for doing nothing more than sending/reading email. If
you're like me,
- you're probably asking yourself,
"OK Joe, what's the catch?"
-
- What's unique about this free
service is... there isn't a catch.
- Like any free email account,
yes, there is a banner ad, but all free email
- accounts have one (or several).
While I've seen dozens of "get paid to surf"
- programs, I personally would
not tolerate them or their giant floating banner ads following
me every where I go.
-
- What attracted me to this
free service, was the fact that I receive a lot of email,
- especially when I post ads.
Most of you probably have a second "junk email account"
- where you can refer your "junk
email". I was using hotmail for years. Then I stumbled
- onto this one, and I figured
why not earn some cash for doing what I normally do.
- Then I started exploring all
of the features, and this thing blows away hotmail,
- or any other free email account
I've ever used. Some of their features are really handy.
-
- - You get an online address
book for your most frequently used email addresses.
-
- - Email groups allow you to
group together email addresses under one common name.
- For example, you could create
an email group named "family", this group would contain
- the email addresses of all
of your family members. Whenever you want to send a message
- to everyone in your family
you would simply type "[family]" and send your message
to
- everyone in the group
-
- - A Personal Calendar: to
remember important dates or appointments.
The personal calendar will automatically remind you up to a month
ahead of time.
-
- - POP3 Retrieval: you can
retrieve mail from your POP3 email accounts.
-
- - To top it off, they give
you a free AUTORESPONDER! you can send a pre composed
- reply to all incoming messages.
-
- If you're looking for a REAL
email account to do your dirty work for you, and earn some
- cash just for using it, check
out:
http://themail.com/ref.htm?ref=125250
-
- <<update>> Feb 14, 2000
I started telling people about my new free email account just
10 days ago, I now have
- 348 friends **paying me**
for each and every email
they send or read. Don't miss this one!
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WHAT'S NEW AT THE CLASSIFIED CLUB?
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- "NEW" NEWS SECTION:
We've just finished a new area of the site called "In the
News".
This area focus's on the latest news and headlines happening
on the net. From
- "what's happening in
e-commerce" to "dozens of insightful marketing articles",
- I think you'll find this new
area quite enlightening. Head on over and get your daily dose
of net news!
http://www.classifiedclub.com/headlines/headlines1.html
-
- NEW HIGH SPEED SERVER:
The classified club will be moving to a new high speed server
next
week. We want your experience at the classified club to be a
productive one and there's nothing worse than a slow server.
Please bear with us as we make the migration over the next week.
We'll try and make it as transparent as possible (except for
the extra speedy pages)
:)
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the C L A S S I F I E D S
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----------------------------------------------------
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----------------------------------------------------
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http://foreverweb.com/cgi-foreverweb/hypnotic.cgi?IM6603
----------------------------------------------------
I earn over $4,000 per month
placing small ads in ezines
just like this one. Here's how:
http://www.EZineMoney.net/sgx/d.cgi?1658
----------------------------------------------------
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It keeps making me $50-$200
every day--day after day!
http://www.classifiedclub.com/cookiecutter.html
----------------------------------------------------
THIS COULD BE YOUR AD! Get
your ad in front of the
Classified Club subscribers! This eagerly awaited newsletter
goes out once a month to over 19,000 ad placing, web promoting,
internet marketers and small businesses.
http://www.classifiedclub.com/adorder.html
----------------------------------------------------
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One Call, One Click! A great way to test your ads locally,
or nationally in print!
http://www.classifiedclub.com/gonationwide.html
- ----------------------------------------------------
-
- We'll folks, that's it for
this issue. As always...
I truly appreciate your support. If you found this issue informative,
- please take a moment to forward
it to a friend or two.
Happy Valentines Day!
Sincerely,
Joe Bellshaw, Director
The Online Classified Club
======================================================
Thousands of Sites to place your Free Classified Ad...
The Complete Solution to your Classified Ad Marketing plan
http://www.classifiedclub.com
======================================================
NOTE: *Not all* receivers of this newsletter are members.
Please understand that even though you may have subscribed to
this
newsletter and be on our newsletter list, you MAY NOT be a paid
member of the Classified Club and entitled to all of the members
benefits mentioned in this newsletter.
We welcome new members to sign
up anytime. We host a slew
of great web site promotional products, free time saving software,
and dozens of resourceful articles available to our members.
Could over 20,000 members be wrong?
Sign up for instant access
right now at:
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© 1999 The Online Classified
Club All rights reserved.
No part of this publication may be reproduced in whole, or in
part,
without the express written consent of the publisher. Forwarding
this newsletter to a friend or associate in it's entirety is
always welcomed.
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