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It seems everyday I run into a new marketing or promotion tool. This guy claims this, that guy claims that--so what's one to do? How can you make sense of it all? Which tools work and which one's don't? Who will give me an honest answer here and tell me which tool I can use that will guarantee my success? The answer: There is no tool on the face of the earth that can guarantee your success. How could they? Do they know you? Do they know what your selling? Do they know if your prices are good, bad or otherwise? It simply cannot be done! Too many variables are involved which will ultimatly determine our success. All too often, I hear the same thing. "I just bought your wammo bammo submission tool and posted my ad on 10 billion web sites, how come I didn't get any orders? If this sounds like you, then listen up... Sure their are 1000's of web tools online today, each one of them are typically developed to help you get your message out to the masses, and ultimatly drive traffic to your site. Some tools are senseless--even useless, some are quite effective, but in the end there are way too many factors involved which will ultimatly determine your success--or failure. There is only 1 tool that each of us can completely rely on. Which tool is that you say? What's the most magical amazing tool in the world? YOU. Yes, you! You are ultimatley going to make that tool work--or not. Remember, these are just tools. They can't think, they can't react, they can't write your web copy, and they certainly can't make people buy your products or services. While many of these tools can make your life a heck of a lot easier--they must be applied. They must be used, and most of all, you must understand how they work. If you're not sure how they work, use the power of the internet--look it up! So the next time you see that killer app, ask yourself: - Can I make this work? These are the questions only YOU can answer. Only YOU can decide if YOU can successfully apply any particular tool to your business, your site, your market. Wow, that's a lot of "you's"! Think about it, there is no one else who knows your product better than you. No one else will work as hard as you. And of course the infamous "There's no better way to get things done, than to do it yourself". Knowing that there is no magic button to press that will send thousands of vistors to your site is a "must know", for any new internet marketer. This just doesn't exist. Knowing that no one can guarantee your success by buying some software, a product, or a service. Knowing that only you have the ability to use, understand, and apply that product to your business. Don't get me wrong here, tools are great, I use at least 10 of them everyday. But I also understand the limitations, what to expect from them, and how each one of them works. It's easy to blame others and say "that tool stinks!", or "I used such and such and didn't get one order", that's the easy way out. The clever way, the smarter way, is too look at the big picture. If you ever tried a tool that "didn't work", ask yourself:
One of favorite remarks from some of our classified club members is: "Hey, what's going on!
I just submitted my site to the search engines For those of you in the know, you already know that search engines can take month's before they actually list your site, even thou you submitted it 3 months ago... To the newbie, who doesn't understand the submission process, this can be very frustrating. The newbie thinks like this... "Hey, I just submitted my website, now I can go find it in all the search engines, right?" Wrong. While the process of submitting to search engines may only take 10 minutes, the time it takes for the search engines to actually "add your site" to their database can take months. While this is just one example of understanding "the process", having this knowledge alone could be the difference between giving up and walking away, or waiting patiently, get listed, and get traffic. This points back to the question, do you uderstand the process? With dozens of ways to market a product or service online, understanding the process for each of these marketing methods will be essential to your success. Without some initial investment in simply educating yourself, you will be lost in the dark. Everything will seem unclear, and nothing will seem to work. In the marketing game, knowledge is power. The internet is an abundant source of information--use it! You are the #1 online marketing tool.
Writing effective copy for ads, web pages, sales letters and other marketing communications isn't difficult when you know what works. After many years of trial and error I developed a checklist of 7 "rules" I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication. 1. DEFINE THE GOAL OF YOUR MESSAGE Define what you want your message
to accomplish before you 2. KNOW YOUR AUDIENCE AND WHAT THEY WANT Maybe everybody CAN use what
you sell. But one targeted TIP: Advertising copy produces
the biggest response when 3. APPEAL TO THEIR SELF-INTEREST, NOT YOURS Customers don't care about
you, your product, your company, 4. MAKE AN EMOTIONAL APPEAL, NOT A LOGICAL ONE Your ad copy should dramatize
the feeling your customers get 5. DON'T GIVE THEM ANY CHOICES You may spend a lot of time
writing your sales message and EXCEPTION: Offer many different
ways to respond to your ad 6. MAKE YOUR BEST OFFER The offer is the "deal"
you're promoting (free information, 7. SIMPLIFY EVERYTHING Simple, clear copy is easy
to read and understand. It Follow these 7 rules the next time you write new advertising copy. Use them as a checklist to evaluate your existing ads, web pages and sales letters. They're a proven formula you can use to maximize the response you get from all your marketing communications.
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